About Us
Founded by William Baxter in 1911, W B Baxter has built a long standing reputation for providing trusted financial advice and personal service to individuals, families and businesses.
Today, we continue to uphold the values established more than 100 years ago, delivering the highest levels of professionalism, transparency and integrity.
These principles remain at the heart of everything we do and have helped distinguish W B Baxter as a trusted name in financial services.
We believe financial planning should be built around partnership, bringing together trusted advice, carefully selected providers and, most importantly, you as our client. By maintaining strong relationships with leading financial institutions and providers, we are able to offer solutions that combine flexibility, value and long term financial confidence.
Our advisers are committed to maintaining the highest professional standards through ongoing training, qualifications and Continued Professional Development. This ensures we continue to provide the informed, reliable and personal advice that our clients have come to expect from W B Baxter.
See below contact details of our staff.
Should you have a general enquiry, please call 020 8554 5500 or email contact@wbbaxterfs.co.uk
Jamil Khan BA (Hons)
Associate Director – Financial Services / Wealth Management
jamil@wbbaxterfs.co.uk
020 8518 9161
Rukayat Sanusi
Senior Administrator – Financial Services / Wealth Management
rukayat@wbbaxterfs.co.uk
020 8518 9162
Core Values
At W B Baxter, we are committed to providing clear, professional and tailored financial advice that supports our clients at every stage of their financial journey.
We always act in the best interests of our clients, placing trust, transparency and long term relationships at the centre of everything we do. Delivering exceptional personal service and treating our clients fairly remains fundamental to our approach.
Our aim is to be the trusted long term partner for both existing and new clients, while maintaining strong and respected relationships with the financial institutions and providers we work alongside.
Our Experience
Being established and trading in the insurance world for more than 100 years, has provided W B Baxter and our employees with a wealth of experience to draw upon when discussing and arranging insurance solutions for our customers.
Collectively, our 3 directors have over 110 years of experience in the insurance industry, of which more than 90 years have been at W B Baxter. Additionally, our current team boast a wealth of experience in the industry again with over 100 years between them here at W B Baxter.
We have an extensive understanding of our company and a wealth of industry knowledge, making us confident that we can always provide advice that you require in relation to your insurance requirements.